Anatomy of a Bestselling Book Launch: 2. Come together
“It takes two flints to make a fire.” ― Louisa May Alcott
Click here for Anatomy of a Book Launch 1: Just do it.
The buzzword of 2014 is teamwork.
Not just because of The Lego Movie. Because good things can happen as part of a good group.
I was poking around Chuck Wendig’s blog one day, looking at promotional ideas, and danzierlea’s comment hit me upside the head, “So book signings, right? You…wait for people to show up. If you’re in a small town on a cold as polar whatever day, nobody shows. So much for all that work. My idea is, get a bunch of authors – like, at least ten – to collaborate and do a group book tour/signing.”
What a great idea!
If I’m promoting myself (look at me, buy my book, I’m sad, nobody likes me), it’s a turnoff, unless I’m a big name with a following already. My Cornwall hospital peeps may buy my book, but they generally don’t have time to come to a launch, since they work nights and weekends, just like me.
Plus, this winter has been as cold as a polar whatever. We still have snow, although it’s melting.
I sent out invites. Williamstown author Lindsay Below jumped onboard to read from new e-book, Stalking Shade, under the name L.K. Below. I knew she would do it. Lindsay is one of the few people I know who had the guts to write full-time right out of high school. She writes in so many genres that one day, she came to our writing meeting with a song she’d written for a musical about Sirens.
En plus, after I won a cover contest with Kobo (details on this blog and podcast), they have offered nothing but support. Including sending a representative from Toronto (about 5 hours’ drive away) for my launch.
“Amazing,” I said to Kobo’s Jodi White. “Listen. I want to ask you something. I’d like to do a re-enactment of the opening scene of Terminally Ill, where Elvis gets chained and nailed in a coffin. I could really use an Elvis. Or, I don’t suppose you feel comfortable dressing up as the girl in a bikini?”
Eventually, the Kobo director of self-publishing and author relations himself, Mark Leslie Lefebvre, volunteered to come instead and jump out of a coffin. Thrillsville. I’d only met Mark once, at a conference in Oregon, but I knew he was my kind of people and a phenomenal asset, never seen before or probably since in this rural area, i.e. a storyteller, brilliant at marketing and publishing, a true people person, and somewhat crazytown.
“Could you bring your skeleton?” I asked. “I have plans for him.”
But see, I’m already leading into Part 3: Entertain Us.
So I’ll bring it back to group love. More people participating=a bigger audience. More friends and family to hit up. They may buy books, they may not, but if you’re doing an in-person event, first of all, you need bodies.
Bring the bodies in.
Worry about the money afterward. I mean, don’t go into debt. But if it’s cheap or free, bodiessssssss.
It took a ton of anxiety off of me. If no one came, who cared? I’d get an hour or two to pick Mark’s brain. I could freely promote the book launch not just as a “C’mon, guys. If you really loved me, you’d come” sort of thing, but as a once-in-a-lifetime EVENT starring a premiere publishing phenom. “He flies internationally to speak at conferences. This weekend, he had to choose between South Glengarry and Paris. He chose us.” True story.
Even if you’re not launching a book, and don’t have access to star power, friendship loveship courtship* can help you. Consider joining a book bundle. Joanna Penn and 11 friends bundled their books together for 99 cents and hit the NYT bestseller list. Kris Rusch also did a very successful book bundle or three and discusses teamwork and discoverability here. Heck, if you’re very organized, do a book bundle AND a book launch while bragging that now you’re an NYT bestseller!
Now it’s your turn. Have you done group signings? Did they work for you? Or has group power ever backfired on you?
*I’m not insane. Well, maybe I am. But this is an Alice Munro reference. She won a little thing called the Nobel Prize for literature in 2013. And she’s a Western grad, like me. Coincidence?
“Teamwork. A few harmless flakes working together can unleash an avalanche of destruction.” Justin Sewell